Effective Mall Promotion

There are several strong arguments in favor of billboards as an effective form of advertising for malls , including: 1. Eye Catching Solution Billboards are a huge waste of real estate, yet creative advertisers have found that they can be quite effective. A potential customer may consciously or subconsciously decide to examine a well-designed billboard. 2. Helps get the message through to the right people With billboards, a mall can easily reach people in your immediate vicinity. Using today's technologies, you can easily determine where the bulk of your target audience congregates, and then put up billboards in just those areas. 3. Encourages impulsive buying Billboards are still used because they can motivate consumers to make snap decisions about what to buy. Decision-makers are your primary target audience. If your billboard can reach them emotionally, they will rush to your mall to make a ...