Effective Mall Promotion
There are several strong arguments in
favor of billboards as an effective form of advertising for malls, including:
1. Eye Catching Solution
Billboards are a huge waste of real
estate, yet creative advertisers have found that they can be quite effective. A
potential customer may consciously or subconsciously decide to examine a
well-designed billboard.
2. Helps get the message through to the right people
With billboards, a mall can easily
reach people in your immediate vicinity. Using today's technologies, you can
easily determine where the bulk of your target audience congregates, and then
put up billboards in just those areas.
3. Encourages impulsive buying
Billboards are still used because
they can motivate consumers to make snap decisions about what to buy.
Decision-makers are your primary target audience. If your billboard can reach
them emotionally, they will rush to your mall to make a purchase.
If you and your pals are on the road
and you notice a Billboard ads delicious-looking pizza,
you might feel compelled to pull over for a bite. It wasn't planned, but a
billboard strategically placed next to a food court makes you feel hungry.
4. It guarantees Mall recognition and exposure
Billboards are a cost-effective
method of promoting mall recognition and familiarity. The reason is because the
advertisement may be seen around the clock, seven days a week, unlike any other
kind of media.
5. All demographics enjoy billboards
Billboards are unique among
advertising mediums in that they may be utilized to reach people of all ages,
not just those of a certain demographic.
6. Profitability is high
Marketers should expect a return of
$6 for every $1 spent on billboards, according to the data. When compared to
traditional forms of marketing like radio and print, this is an excellent
return on investment.
Summary:
Billboard is fantastic for mall
promotion but you shouldn't waste money on billboards if it takes more than a
few seconds for people to understand what your firm is selling.
https://www.mallads.com/
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